Ghost Town
VIZE, Joris Sava, July
Streams
55.000.000
Creations
12.000
Activation
For the chart hit “Ghost Town”, we teamed up with VIZE, Joris Sava, and rising artist July to launch a TikTok trend. At the core of our strategy was the creation of a dedicated TikTok channel to promote the song, which gained over 20,000 followers during the campaign. Additionally, with two TikTok effect filters and a micro influencer campaign, we generated 12,000 creations using the sound.
