"9 bis 9" by SIRA, Badchieff, and Bausa is a catchy song and the summer hit of 2023. "9 bis 9" started relatively inconspicuously with 100,000 Spotify streams a day before leaping to over one million daily streams, reaching number one in the German singles charts for six weeks. The secret? With our sound promo around the song, including a sped-up version by our talent @how2shirli, we were able to generate over 200,000 creations on Vertical Video. This is based on a sophisticated combination of various activations, consisting of TikTok filters, micro- and macro-influencer campaigns, content on the artist channels, and paid media.